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Email Frequency Capping in Marketing Cloud Connect

How to send Journey Builder email tracking data from Marketing Cloud to Sales Cloud through v5 Connector?Unsubscribe behavior (marketing Cloud Connect)Salesforce Marketing Cloud Journey Builder smsSending marketing cloud mails from Salesforce instantlyCan I use Content Builder emails in Triggered Sends from Marketing Cloud Connect?Marketing Cloud connector Triggered SendsMarketing Cloud Journey Builder tracking data isn't returning to SalesforcePromotional Email to Sales Cloud contacts using Automation StudioBest Practices for Testing Marketing Cloud Connect IntegrationMarketing Cloud: Automation Studio Email to Sales Cloud Contact

.everyoneloves__top-leaderboard:empty,.everyoneloves__mid-leaderboard:empty,.everyoneloves__bot-mid-leaderboard:empty margin-bottom:0;

2

1

I want to do the Frequency Capping to those Emails which are sent/triggered from the Marketing Cloud Connect.

I know that we can add the exclusion Script to the Journey Emails, Content Builder Emails, Automation Studio Emails and Triggered Emails to applied the Frequency Capping at the send time.

Similarly, is there any good way to add the Frequency Capping while sending emails from the Marketing Cloud Connect?

marketing-cloud email ampscript marketing-cloud-connect exclusion-script

share|improve this question

edited Mar 29 at 10:54

Dhananjay Patil

32

asked Mar 29 at 10:25

Rushikesh PanditRushikesh Pandit

1679

add a comment | 

2

1

I want to do the Frequency Capping to those Emails which are sent/triggered from the Marketing Cloud Connect.

I know that we can add the exclusion Script to the Journey Emails, Content Builder Emails, Automation Studio Emails and Triggered Emails to applied the Frequency Capping at the send time.

Similarly, is there any good way to add the Frequency Capping while sending emails from the Marketing Cloud Connect?

marketing-cloud email ampscript marketing-cloud-connect exclusion-script

share|improve this question

edited Mar 29 at 10:54

Dhananjay Patil

32

asked Mar 29 at 10:25

Rushikesh PanditRushikesh Pandit

1679

add a comment | 

I want to do the Frequency Capping to those Emails which are sent/triggered from the Marketing Cloud Connect.

I know that we can add the exclusion Script to the Journey Emails, Content Builder Emails, Automation Studio Emails and Triggered Emails to applied the Frequency Capping at the send time.

Similarly, is there any good way to add the Frequency Capping while sending emails from the Marketing Cloud Connect?

marketing-cloud email ampscript marketing-cloud-connect exclusion-script

share|improve this question

edited Mar 29 at 10:54

Dhananjay Patil

32

asked Mar 29 at 10:25

Rushikesh PanditRushikesh Pandit

1679

share|improve this question

edited Mar 29 at 10:54

Dhananjay Patil

32

asked Mar 29 at 10:25

Rushikesh PanditRushikesh Pandit

1679

share|improve this question

edited Mar 29 at 10:54

Dhananjay Patil

32

asked Mar 29 at 10:25

Rushikesh PanditRushikesh Pandit

1679

edited Mar 29 at 10:54

Dhananjay Patil

32

edited Mar 29 at 10:54

Dhananjay Patil

32

asked Mar 29 at 10:25

Rushikesh PanditRushikesh Pandit

1679

asked Mar 29 at 10:25

Rushikesh PanditRushikesh Pandit

1679

2 Answers
2

active

oldest

votes

3

You can create an initial Auto Suppression data extension and then use the API to add a query that targets it. (You have to use the API to create the query since you can't select the Auto Suppression data extension as the target through the interface.)

The query (or queries) could include criteria based on aggregated sends counts by subscriber as @Lukas suggested.

Automating the query his works well for account-wide frequency suppression.

share|improve this answer

edited Mar 29 at 13:39

answered Mar 29 at 13:33

Adam SpriggsAdam Spriggs

17.8k42147

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Hey, @Adam thanks for your time and response, okay I'll check using the API.
  
  – Rushikesh Pandit
  Apr 1 at 6:25
  

  
  
  
  

add a comment | 

0

You will need to build a custom solution, where a Data Extension built on querying your _sent data view will keep track on how many emails a consumer has received over the last X days, and you then use AmpScript in your email to validate against that Data Extension whether this recipient indeed is allowed to be emailed or not. In the case where the email should not be sent, you can use RaiseError function to stop the email, but continue the job for the next subscriber.

This approach is indeed universal, and as it is not linked to a specific method, it can be utilised in triggered sends, guided sends, journeys etc.

share|improve this answer

answered Mar 29 at 11:34

Lukas LunowLukas Lunow

3,3531421

• 
  
  
  

  
  4
  

  
  
  
  
  
  

  
  
  I would not recommend this approach as RaiseError() count as a send and should only be used for exclusion. The exclusion should be done before the send.
  
  – Jeremy Garcia
  Mar 29 at 12:51
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Valid point, @JeremyGarcia - thanks for bringing it up! I guess the quality of my answers is proportional to the number of days left till weekend.
  
  – Lukas Lunow
  Mar 29 at 17:00
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Thank you @Lukas for your time and response.
  
  – Rushikesh Pandit
  Apr 1 at 6:22
  
  

  
  
  
  

add a comment | 

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3

You can create an initial Auto Suppression data extension and then use the API to add a query that targets it. (You have to use the API to create the query since you can't select the Auto Suppression data extension as the target through the interface.)

The query (or queries) could include criteria based on aggregated sends counts by subscriber as @Lukas suggested.

Automating the query his works well for account-wide frequency suppression.

share|improve this answer

edited Mar 29 at 13:39

answered Mar 29 at 13:33

Adam SpriggsAdam Spriggs

17.8k42147

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Hey, @Adam thanks for your time and response, okay I'll check using the API.
  
  – Rushikesh Pandit
  Apr 1 at 6:25
  

  
  
  
  

add a comment | 

3

You can create an initial Auto Suppression data extension and then use the API to add a query that targets it. (You have to use the API to create the query since you can't select the Auto Suppression data extension as the target through the interface.)

The query (or queries) could include criteria based on aggregated sends counts by subscriber as @Lukas suggested.

Automating the query his works well for account-wide frequency suppression.

share|improve this answer

edited Mar 29 at 13:39

answered Mar 29 at 13:33

Adam SpriggsAdam Spriggs

17.8k42147

• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Hey, @Adam thanks for your time and response, okay I'll check using the API.
  
  – Rushikesh Pandit
  Apr 1 at 6:25
  

  
  
  
  

add a comment | 

You can create an initial Auto Suppression data extension and then use the API to add a query that targets it. (You have to use the API to create the query since you can't select the Auto Suppression data extension as the target through the interface.)

The query (or queries) could include criteria based on aggregated sends counts by subscriber as @Lukas suggested.

Automating the query his works well for account-wide frequency suppression.

share|improve this answer

edited Mar 29 at 13:39

answered Mar 29 at 13:33

Adam SpriggsAdam Spriggs

17.8k42147

share|improve this answer

edited Mar 29 at 13:39

answered Mar 29 at 13:33

Adam SpriggsAdam Spriggs

17.8k42147

answered Mar 29 at 13:33

Adam SpriggsAdam Spriggs

17.8k42147

answered Mar 29 at 13:33

Adam SpriggsAdam Spriggs

17.8k42147

0

You will need to build a custom solution, where a Data Extension built on querying your _sent data view will keep track on how many emails a consumer has received over the last X days, and you then use AmpScript in your email to validate against that Data Extension whether this recipient indeed is allowed to be emailed or not. In the case where the email should not be sent, you can use RaiseError function to stop the email, but continue the job for the next subscriber.

This approach is indeed universal, and as it is not linked to a specific method, it can be utilised in triggered sends, guided sends, journeys etc.

share|improve this answer

answered Mar 29 at 11:34

Lukas LunowLukas Lunow

3,3531421

• 
  
  
  

  
  4
  

  
  
  
  
  
  

  
  
  I would not recommend this approach as RaiseError() count as a send and should only be used for exclusion. The exclusion should be done before the send.
  
  – Jeremy Garcia
  Mar 29 at 12:51
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Valid point, @JeremyGarcia - thanks for bringing it up! I guess the quality of my answers is proportional to the number of days left till weekend.
  
  – Lukas Lunow
  Mar 29 at 17:00
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Thank you @Lukas for your time and response.
  
  – Rushikesh Pandit
  Apr 1 at 6:22
  
  

  
  
  
  

add a comment | 

0

You will need to build a custom solution, where a Data Extension built on querying your _sent data view will keep track on how many emails a consumer has received over the last X days, and you then use AmpScript in your email to validate against that Data Extension whether this recipient indeed is allowed to be emailed or not. In the case where the email should not be sent, you can use RaiseError function to stop the email, but continue the job for the next subscriber.

This approach is indeed universal, and as it is not linked to a specific method, it can be utilised in triggered sends, guided sends, journeys etc.

share|improve this answer

answered Mar 29 at 11:34

Lukas LunowLukas Lunow

3,3531421

• 
  
  
  

  
  4
  

  
  
  
  
  
  

  
  
  I would not recommend this approach as RaiseError() count as a send and should only be used for exclusion. The exclusion should be done before the send.
  
  – Jeremy Garcia
  Mar 29 at 12:51
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Valid point, @JeremyGarcia - thanks for bringing it up! I guess the quality of my answers is proportional to the number of days left till weekend.
  
  – Lukas Lunow
  Mar 29 at 17:00
  

  
  
  
  


• 
  
  
  

  
  

  
  
  
  
  
  

  
  
  Thank you @Lukas for your time and response.
  
  – Rushikesh Pandit
  Apr 1 at 6:22
  
  

  
  
  
  

add a comment | 

You will need to build a custom solution, where a Data Extension built on querying your _sent data view will keep track on how many emails a consumer has received over the last X days, and you then use AmpScript in your email to validate against that Data Extension whether this recipient indeed is allowed to be emailed or not. In the case where the email should not be sent, you can use RaiseError function to stop the email, but continue the job for the next subscriber.

This approach is indeed universal, and as it is not linked to a specific method, it can be utilised in triggered sends, guided sends, journeys etc.

share|improve this answer

answered Mar 29 at 11:34

Lukas LunowLukas Lunow

3,3531421

share|improve this answer

answered Mar 29 at 11:34

Lukas LunowLukas Lunow

3,3531421

answered Mar 29 at 11:34

Lukas LunowLukas Lunow

3,3531421

answered Mar 29 at 11:34

Lukas LunowLukas Lunow

3,3531421